Over time, you as an accounting consultant will develop expertise in areas that suit specific target groups. There you will find your greatest success and there you will continue to focus to develop in the right direction.
Get to know your favorite clients
If you look at your current customers and analyze who you work best with, you will probably see a pattern. They may come from a specific industry, share a specific need or something completely different. Whatever it is, you can take it as an indication of which direction to go when looking for new clients. This allows you to design your marketing to develop in the right direction.
Use winning concepts
We are always looking for new ways to do things, but it is just as important to learn from what previously worked. A good idea is to go back and analyze how you got in touch with your favorite customers from the very beginning:
- Where did they come from? Coming from a special marketing effort, you can reuse it to attract more similar clients.
- What motivated them to come to you? Analyze whether they share an initial need that you can reason with by offering specific solutions.
Interact with your favorite clients
Once you know how to get in touch with your best customers, it’s time to get to know them even better. An effective approach is to face them face to face. Professional organizations provide the perfect opportunity to find and get in touch with new clients that match your criteria. In your neighborhood there are probably people who are active in networks that relate to your segmenting. If you can’t find them there, they’re guaranteed to be online. Do research and find out which networks are interesting to you.
Find open events that you can visit. Gatherings offer good opportunities to network, while the meeting agenda reveals the challenges your customers are facing. There aren’t any in your neighborhood you can look for webinars that target your customers. In addition, there are, for example, industry-specific Linkedin and facebook groups where you can interact directly with your target audience.
The advantage of this strategy is that you build on your experience of what has brought success in the past, which means that you are growing in a direction that you know fits your expertise. Then you can build and maintain competitive advantages. We have previously written that the future imposes new requirements on accounting consultants. Finding and positioning oneself within a niche is an important component for success.
Acted segments clients who actively seek accounting consultant or accountant according to your needs. This way you will be in direct contact with opportunities that can help your agency grow in the right direction. Learn more and test our platform here.